Your Guide To Choosing The Right Financial Advisor

At first glance it may appear that financial advisors are one in the same. But, that couldn’t be further from the truth. So, how do you choose the RIGHT financial advisor for you?

While our advisors at Consolidated Planning follow our planning philosophy, each advisor has their own niche market and style in which they conduct business.

Deciding to engage the services of a financial advisor is a big decision that depends on many factors, including your financial goals,  knowledge, and the amount of time you can dedicate to managing your finances. Here’s a detailed look at the types of financial advisors available and how they might help you.

Do You Need a Financial Advisor?

Before exploring the different types of financial advisors, the best starting point is to evaluate the how. How can you benefit from working with one? 

If your financial world includes multiple income sources, investments, a business, or other financial assets, chances are that a financial advisor can provide valuable assistance to you. They can help you manage and optimize these elements, ensuring all parts of your financial life work together. A consolidated plan, if you will.

Financial planning and investment management require significant time and effort. We’re willing to bet that you prefer to focus on other areas of your life. In that case, a financial advisor can take on these responsibilities, saving you time and effort and the need to learn all about the various components.

Specific financial goals—such as retirement planning, education savings, or estate planning—often require tailored strategies. An advisor can help you create and execute plans to meet these goals effectively. Consider the fees of hiring an advisor and weigh them against the potential benefits. Some advisors charge fees only, while others earn through commissions or a percentage of assets under management (AUM). Understanding these costs and benefits is crucial in making an informed decision. 

Even if you feel confident in your financial knowledge and that you are mostly doing the right things, mostly isn’t good enough when it comes to your future financial stability. You may consider getting a second opinion from a professional who can help identify and address any potential gaps in your current plan, giving you the confidence to move forward.

Types of Financial Advisors

There are many different types of financial professionals and while they may have similar titles and offer comparable or overlapping services – one size does not fit all. So, what kind of advisor does your scenario actually need? 

Many consumers find these similarities confusing, so here is a breakdown of the most common types of financial professionals and what they each do.

Financial Planners

Financial Planners are highly trained professionals who have met stringent education and experience requirements and have often passed one or more rigorous exams. They offer comprehensive financial planning services, including:

  • Budgeting
  • Retirement
  • Investment management
  • Tax strategies, and
  • Estate planning

Financial Planners interests are aligned with the best interest of their clients, making them a reliable choice for holistic financial guidance.

Investment Advisors

Investment advisors specialize in, yes, investment management, and focus on helping clients build and manage their investment portfolios. They offer recommendations based on their experience and your goals. Investment advisors can work independently or as part of larger financial institutions and are valuable if your primary need is portfolio management or investment advice. Investment advisors are registered with the Securities and Exchange Commission (SEC) or state regulators. This means they must prioritize your interests above their own

Wealth Managers

Wealth managers cater to high-net-worth individuals, offering various services, including:

  • Investment management
  • Estate planning, and
  • Tax strategies

Their services are highly personalized, addressing the unique needs of affluent clients and focusing on managing and growing wealth.

Insurance Agents

Insurance agents specialize in insurance products like life, health, and property insurance. These professionals can integrate insurance into your broader financial plan. While not all may offer comprehensive financial planning, their expertise is valuable for effectively protecting the value of your income and assets. Many insurance agents also provide other investment or financial planning services if licensed properly.

Other Professionals

CPAs and other accounting professionals focus on tax preparation, helping you navigate tax laws and optimize tax strategies. They play a crucial role in minimizing tax liabilities and can complement the work of financial planners or investment advisors. 

How Do Financial Advisors Make Money?

It’s only natural to wonder, how will my advisor make money from having me as a client? Some financial professionals may receive compensation only when you purchase a financial product from them or their firm.

Fee-only Advisors

Fee-only advisors are compensated solely through fees, such as hourly rates or a percentage of assets under management. They do not receive commissions for selling financial products, and their ability to implement their recommendations may be limited. Fee-only advisors often need to refer you to other professionals if a commission-based product is recommended.

Fee-based Advisors

Fee-based advisors may charge a combination of fees and commissions depending on the work they are hired to perform. This may offer flexibility in how clients or third parties compensate them. Understanding how their fees and any potential commissions impact their recommendations is essential to ensure transparency and that your interests are being met.

Find The Right Financial Advisor For You

Choosing the right financial advisor involves assessing your financial situation, understanding the types of advisors available, and evaluating their potential value to your financial goals. 

Whether you need comprehensive planning, targeted advice from a specialist, high-net-worth services, or business-owner planning, the key is to find an advisor whose expertise, compensation structure, and services align with your needs

Consulting with a few advisors can provide clarity and help you make an informed decision, ensuring you receive the guidance necessary to effectively achieve all that’s important to you. Most importantly, the advisor’s personality and style must be a good fit to avoid a mismatched client-advisor relationship.

Ready to take the first step in achieving your financial goals? Start the conversation with a team member at Consolidated Planning to be matched with the right financial advisor for you.

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Exp. 4/2027

Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. The information provided is based on our general understanding of the subject matter discussed and is for informational purposes only.

This material contains the current opinions of James M. Matthews and Consolidated Planning only. These are not the opinions of Park Avenue Securities, Guardian, or its subsidiaries.